To build a network marketing business, you have to build relationships. The first step in building a relationship is connecting with people. Our approach to people determines the success of the connection.
John Maxwell writes about two of the fiercest political rivals of the 19th century William Gladstone and Benjamin Disraeli. Though each man achieved impressive accomplishments for Britain, the quality that separated them as leaders was their approach to people.
The difference is best illustrated by the account of a young woman who dined with the men on consecutive nights. When asked about her impression of the rival statesmen, she said, “When I left the dining room after sitting next to Mr. Gladstone, I thought he was the cleverest man in England. But after sitting next to Mr. Disraeli, I thought I was the cleverest woman in England.”
William Gladstone’s approach focused on himself. Many times in network marketing we use the Gladstone approach:
- How great I am.
- I have the best compensation plan in the industry.
- I have the best product.
Benjamin Disraeli’s approach seems to be all about the young woman:
- Who are you?
- What is your story?
- What are your desires?
Connecting with people is about creating a favorable link between your internal nature with its beliefs and values, and the external world where you go to work. Tim Gard illustrates how this works in this video: