Words are the voice of the heart” Confucius
We may not be aware; but words we utter daily
may have different interpretations, even if you think that
they mean the same thing.
How do words affect our relationships in network marketing?
Read this article by Michael Oliver and post your thoughts on the use of the words “Warm Market”.
Thinking Like This Could Make Your Business A None Starter
Words can take on unintended meanings and one of them is thinking about and calling your friends, family and people you know as – your “Warm Market.”
Here are 5 thoughts as why thinking like this could make your business fail before it gets off the ground and what to do about it.
1. Consider Eliminating The Name ‘Warm Market’ From Your Vocabulary.
How would you like to be thought about by one or your friends as his or her warm market? If you’re like about 85% of people – you wouldn’t! So why would you want to do the same thing to others? Instead, how about treating everyone as though they are unique and accept that they look at things differently than you? If you don’t your so-called ‘Warm Market’ will rapidly become an ICE MARKET!
People Are People, Not Objects!
If you treat people as objects to meet your own desires, without real consideration for theirs, they’ll return the discourtesy!
The way they do this is most fascinating! Here are the tools they have at their disposal:
- They’ll reject you
- They’ll raise objections (to your behavior)
- They’ll use the neatest trick of all that they have up their sleeves… they’ll join you and then do NOTHING!
Unfortunately the ‘knock on effect’ is accumulative damaging. Treating people as objects damages reputation of the industry and all Distributors and Direct Sellers.
Your acquaintances will take more kindly to you if, instead of immediately pouncing on them with a business proposition, you take time to discover first whether your solution might be proper.
Treat people as people. Learn how to ask, listen and discover. They have all the answers so why not ask them. Allow the Natural Law of Giving to work FOR you and not against you. The Law says, ‘What you give is what you get… which means, If you listen, people will listen to you.
2. Personalize Your List Of Potential Partners and Customers
If you want to comfortably and effectively call people you know, here’s a way you can do it.
- Take a blank journal and write out all their names on the first page/s.
- List each name on the remaining pages with each name having its own page. Write down as much as you know about each person… personality type, style, motivations, desires, dissatisfaction…and so on.
- Call them. Take time to find out more about them and expand on what you know. Find out how they feel about where they are at this
- time. Ask questions and listen. Discover and help them (re)discover WHO they are and WHAT they want,
Keep yourself out of it. Don’t rush it. Take your time. No one ever said you must have a conclusion in the first dialogue.
3. Use A Dialogue Guideline – Not Scripts.
People can tell when you’re using some mechanical, inauthentic script written by someone you don’t know. It shouts out like a red warning light that the call is really about YOU and not them. It’s no different from the digitized voice of a telemarketer who is parroting what someone told him/her to say. So be aware of doing this!
Instead: write down key questions or points and using them as guidelines instead of reading them. Use your own style and personality instead of someone else. It’s all there in my book and my CD’s
4. There ARE Other ‘Markets’
Think about whether practicing on your friends is the best way to start a business. It used to work many, many years ago when people were hungry and open for anything… but times have changed Unfortunately, the old paradigms and techniques of approaching and pressuring people, which are still being taught, have not changed!
While friends and family can make excellent partners, provided they are approached correctly, consider starting by using other ways to generate leads. You’ll soon find what works for you.
5. Hold Back From The Need To Talk About You.
FORGET about your information and what you want to tell them.
Instead, find out if they have a need and what it is. Find out if they want to change their present circumstances. If there is a need and a want to change, offer your solution. If there is a need and no want to do something about it – let it go. If there is no need and no want to change – let it go and be happy for them!
All the nuts and bolts on how to do this are in my Home Study Course. Look out for it this week at a very special November Madness Special Price, including some real Natural Selling Bonuses.
Michael Oliver is an internationally recognized trainer, speaker and author and the founder of Natural Selling, the only sales training program designed to really end rejection and objections. Visit his blog and sign-up free to get blog updates by email, along with the latest news, free advice, more resources, and a lot more! Go now to http://www.michaeloliver.com. While you're at it, check out http://www.naturalselling.com.