Anyone using the 3 foot rule is outdated, seems to be the advice of network marketing experts. Is it the method or is it the way that the method is used? Sam Walton, the founder of Walmart had a 10-foot Rule he practiced his entire life. Here is what Sam had to say about this rule, “I learned early on that one of the secrets to campus leadership was the simplest thing of all: Speak to people coming down the sidewalk before they speak to you.”
Before we take a new look at the 3 foot rule watch this short video demonstrating why the 3 foot rule doesn't always work for network marketers.
What did you see in the video?
First, I saw myself before I learned the importance of asking good question. Thanks to my good friend, Jeff Zalewski for helping me to see the importance of asking questions. Network marketing is a relationship business, and asking questions is the most powerful tool for improving relationship.
Second, the marketer was focused on enrolling the woman in his program. One of the most critical problem with this approach is, it focuses on pitching one's business opportunity. Network marketing is sales, and sales is about helping people solving their problems. The focus of the conversation should not have been on making the sale, but on whether there is a sale to be made.
View the 3 foot rule as a reaching out method to make a contact, then; discover if there is a sale to be made. This same principle applies in Social Networking. If you would like to know more about Natural Selling for Network Marketers click here. I am not an affiliate, but a satisfied customer.