MLM lead generation has been a problem since the industry began more than 50 years ago and has challenged even the most savvy network marketer. The good news is that there is certainly no shortage of people looking for ways to earn extra money and start a home-based business through network or multilevel marketing.
How do you find the right people to join your business?
Kevin Pritchett answers the question in a post that he made in the MLMfourm Where Serious Network Marketers Meet. Here is Kevin's post:
If there's one question I get asked all the time and I mean ALL THE TIME by my prospects its
“How Do I Find People To Join My Business”
This is probably the one topic I've had to ‘DEPROGRAM” more than any other. From years of prospecting I've come to the realization that all the garbage being taught by most MLM and network marketing “uplines” is all wrong….DEAD WRONG.
You NEVER want to chase people, try to convince them to come to lame “hotel meetings” or the like….unless you like pain, frustration, failure, losing friends OR of course…unless you're a freak and just like hotel meeting rooms…just kidding!!!
It's also dead wrong to think that everybody within “three feet” of you is a prospect for your business…trust me…THEY ARE NOT!!
The effective and fun way to prospect is this….
You want to set up a marketing and lead generation system and have people COME TO YOU!! You do this first by entering into the conversation people are having in their own minds and offering them REAL VALUE (where have you heard THAT before) no matter what opportunity they are considering.
“Real Value” really means answering the burning question your prospect has namely… “Can this person really help me?”
When you offer real value through a system that automatically:
1. speaks directly to the issues your prospects are concerned about;
2. offers them free valuable information in exchange for their name and email
3. offers them a lead generation system so they can make money up front as well as on an ongoing basis;
4. build a relationship with them by continuing to offer them valuable content and live training where you show them you are the leader your prospects are looking for.
5. as a result of you offering value and being a leader and building a true relationship with your prospects, …..
THEY APPROACH YOU TO JOIN YOU!!!
My friends….this is how you find people to join your business…
YOU HAVE THEM FIND YOU!!!
Makes whole lotta sense when you put it like that doesn't it???!!!
“Live Out Loud”
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