The following is an excerpt from Seth Godin’s blog
Yelling with gusto used to be the best way to advertise your wares.
There was plenty of media and if you had plenty of money, you were set.
Today, of course, yelling doesn't work so well.
What works is leading. Leading a (relatively) small group of people.
Taking them somewhere they'd like to go. Connecting them to one another.
Read more of Seth's blog
If leadership is the strongest marketing strategy, then what is leadership and what is the one thing you need to know about leadership? John C. Maxwell , an internationally recognized leadership expert, speaker, coach, and author answers the question in this 6:22 minutes video.