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Discover how to find the right people to join your network marketing/mlm business.

MLM lead generation has been a problem since the industry began more than 50 years ago and has challenged even the most savvy network marketer. The good news is that there is certainly no shortage of people looking for ways to earn extra money and start a home-based business through network or multilevel marketing.

How do you find the right people to join your business?

Kevin Pritchett answers the question in a post that he made in the MLMfourm Where Serious  Network Marketers Meet. Here is Kevin's post:

If there's one question I get asked all the time and I mean ALL THE TIME by my prospects its

“How Do I Find People To Join My Business”

This is probably the one topic I've had to ‘DEPROGRAM” more than any other. From years of prospecting I've come to the realization that  all the garbage being taught by most MLM and network marketing “uplines” is  all wrong….DEAD WRONG.

You NEVER want to chase people, try to convince them to come to lame “hotel meetings” or the like….unless you like pain, frustration, failure, losing friends OR of course…unless you're a freak and just like hotel meeting rooms…just kidding!!!

It's also dead wrong to think that everybody within “three feet” of you is a prospect for your business…trust me…THEY ARE NOT!!

The effective and fun way to prospect is this….

You want to set up a marketing and lead generation system and have people COME TO YOU!!  You do this first by entering into the conversation people are having in their own minds and offering them REAL VALUE (where have you heard THAT before) no matter what opportunity they are considering.

“Real Value” really means answering the burning question your prospect has namely… “Can this person really help me?”

When you offer real value through a system that automatically:

1. speaks directly to the issues your prospects are concerned about;

2. offers them free valuable information in exchange for their name and email

3. offers them a lead generation system so they can make money up front as well as on an ongoing basis;

4. build a relationship with them by continuing to offer them valuable content and live training where you show them you are the leader your prospects are looking for.

5.  as a result of you offering value and being a leader and building a true relationship with your prospects, …..


My friends….this is how you find people to join your business…


Makes  whole lotta  sense when you put it like that doesn't it???!!!

As Always
“Live Out Loud”
Kevin Pritchett

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{ 6 comments… add one }
  • Alisha Kruger September 30, 2010, 12:25 pm

    Hey Perry! Thanks for the great post. Hit the nail on the head.

    I have to comment on DeAnna’s comment about the “3 foot rule”. I also cringe when I hear network marketers teach it. ugh. Yet, I have network friends tease me because they say I’m constantly talking to everyone, everywhere…that I’m the “3 foot rule”. But I disagree. Yes, I engage with many people. If I like your shoes I’m gonna tell you I like your shoes! The thing is network marketers that are out to “sell” SMELL. People can feel that vibe so they run away. I’m not “selling”. I’m just me & I enjoy talking. So I don’t smell & scare people away. =)
    Alisha Kruger recently posted..Bad MoodMy Profile

  • Rob Franta September 22, 2010, 7:33 am

    Those are some great points I do know Kevin very well he is a great guy. I use these these techniques all they time and they work. You really need to over deliver on value to get anyone to take you seriously.


  • Rob Franta September 20, 2010, 2:28 pm

    Hi Perry nice information i do agree chasing people stinks and their are better ways to find people. You have clearly outlined some great ideas.

    Finding people who are actively looking for a business are much easier to bring into your business. However, a friend or family member is less likely to quit on you because you have a solid relationship with them.

    I see pluses and minuses with both methods. So I use them both 🙂

  • DeAnna Troupe, Small Business Training Lady September 17, 2010, 10:11 pm

    Hi Perry! This is an awesome post. I cringe every time I hear a network marketer say that “three foot rule”. I am so glad that you are teaching people to think outside of the box when it comes to marketing an MLM program. Keep up the good work!

  • GPS Business Anna September 9, 2010, 2:21 pm

    Hi Perry, Thanks for a great post! I just started with a new network marketing company, and I have been formulating a plan to create content for my potential customers. My hardest part is deciding which Niche I want to build from. Keep the good info coming!


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