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What is the next big thing in network marketing?


The next big thing is the one that makes the last big thing usable.  Blake Ross (Founder-Firefox)

Are you always looking for the nextbig thing' in network marketing?  It seems everyday, every hour, someone has a new fantastic  product that is in pre-launch and if you don’t get in you can’t win! How many times have you heard, “this is the Turn Key system that will make you rich?”

Do you need the “Next Big Thing” to succeed in network marketing?

If you follow Blake Ross' quotation the answer is yes. Tim Sanders, the former Chief Solutions Office at Yahoo, and founder of research firm Deeper Media Incorporated says to succeed in the new economy (network marketing) you need a killer application. Since there is not a standard definitions for a killer app, his definition of a killer app is an excellent new idea that either supersedes an existing idea or establishes a new category in its field. The idea becomes so popular that it devastates the original business model.

What is the killer app that will enable you to succeed in  network marketing?  Simply put love is the killer app. Love is the act of intelligently and sensibility sharing your intangibles with your biz-partners. You shift from a me-first,  Love is the Killer App  Tim Sandersbottom line rules way of doing business to a way that is in line with what sales guru Jeffrey Gitomer says about always creating value first. You become a selfless promoter of the growth of others.  Sanders calls one who follows this way of doing business a “Lovecat”.

The keys to being a “Lovecat” are your following  intangibles.

Knowledge which is everything you have learned and everything you continue to learn. All you have picked up building you business and all the things you have taught yourself through reading.  Think of your brain as a kind of piggy bank. It is valuable currency.

Network your valuable web of relationships.  In the twenty-first century, your success is based on the people you know.  Kevin Kelly, in his book “The New Rules for The New Economy” says the following:

Mathematics says the sum value of a network increases as the square of the number of members. In other words, as the number of nodes in a network increases arithmetically, the value of the network increases exponentially.* Adding a few more members can dramatically increase the value for all members.

The more people in your network, the more powerful your network

Compassion is the way you win hearts and influence business in the New Economy. It is the personal quality that machines can never possess, the human ability to reach out with warmth, a unique feature of network marketing. People are hungry for compassion.  There is never enough for it.  The tougher the times are, the more important it become.

Being a “Lovecat” works because it is based on a law that changed Jim Rohn’s life forever in network marketing.  He learned the law of sowing and reaping.  This life changing law says, if you need love, give love. If you need compassion, give compassion.  If you commit yourself to helping people, people will commit themselves to you.

A few benefits of being a Lovecat.

  • You build an out standing brand as a person to differentiate yourself.

  • You create an experience.

  • You have access to people's attention

  • You do not have to self-boast.

  • You build relationships with a deep level of trust.

Now let Tim tell you about being a “Lovcat” in this video 7:08)

Love Is The Killer App from Tim Sanders on Vimeo.







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{ 44 comments… add one }
  • Nathan Gurley June 15, 2012, 2:35 pm

    Thank you Perry! Your article is spot on.

    The “next big thing” concept rages on and something always comes out the is “better”. It will never end. The most rewarding thing to do is provide useful information that helps others and I always find that when I visit your blog.


  • Jeffrey White May 21, 2012, 9:53 am

    The best killer app I presently know of is the new automated business marketing app for Facebook.

  • Jacob May 16, 2012, 11:18 am

    showing love is a big picture of the new economy. being human and connecting with individuals is what the business is about. people are looking for leadership, so be that loving leader they are looking for.

  • alicia May 15, 2012, 8:22 pm

    Having compassion for oneself is really no different than having compassion for others. Bottom line, it is that relationship between persons or things wherein whatever affects one similarly affects the other. I enjoyed your blog, great concept to share with the world.
    alicia recently posted..Vacationing on the Emerald IsleMy Profile

  • Nile May 14, 2012, 12:47 pm

    You definitely need to love what you are selling and love to connect with people. It would be ridiculous if you are not passionate enough about your business to continue forward. Thank you for sharing, Perry. 🙂
    Nile recently posted..Call for SponsorsMy Profile

  • Ilka Flood May 9, 2012, 10:31 am

    Hi Perry,

    This is my first time here and what a treat! Killer post and excellent points. I especially loved the point about compassion. You are absolutely right, people are starving for compassion. You can’t find that in machines or systems it’s only possible through one-on-one. People have been tuned into the WIFM (what’s in it for me) station way too long.

    Awesome, awesome post, loved it! Thanks so much for sharing it!

    All the best,

    Ilka Flood recently posted..Who Are You Catering to in Your Network Marketing Business?My Profile

    • padjr May 10, 2012, 11:00 am

      Ilka, the beauty of compassion is that every one of us already possesses it. We can begin to practice compassion when we do as you say quit listening to station WIFM. Thanks for reading this post and leaving comments.
      padjr recently posted..What is the next big thing in network marketing?My Profile

  • Oliver Tausend May 9, 2012, 3:49 am

    Hi Perry,

    this is my first visit on your blog and I was referred by Donna Merrill. I love what I see. As a matter of fact, which industry other than network marketing would be better suited to practise being a love cat and sharing our knowledge freely without expectations ? Love is a killer app and it hopefully prevents us from searching for some shiny and bright “killer app” outside of us.

    Thanks for sharing your insights and the great video. Yeah, it’s about getting our heart back.


    Oliver Tausend recently posted..Effective Blog Commenting Strategies For Network Marketers Part 4My Profile

  • Donna Merrill May 8, 2012, 11:05 pm

    Killer post Perry (as usual) Yes, it is a new economy and the power of giving is the most important thing in marketing. I like the term “Lovecat” because it is a catchy phrase that says it all.
    Reading this post applies reminds me of living a lifestyle of giving. Walking the walk not talking the talk as some say. Give without expectation. Give with all of your heart to your audience. Pour out your knowledge and passion the best you can. The secret is: don’t even think of getting anything back. Rather trust that you will be given gifts beyond your dreams.
    I walk that path and am always surprised how much I receive. But when I do, I am thankful. I kind of give a wink at God!
    Thank you Perry for your inspiration.
    Donna Merrill recently posted..What To Do When You Experience “Overwhelm”?My Profile

    • padjr May 10, 2012, 11:38 am

      Donna, this statement “The secret is: don’t even think of getting anything back. Rather trust that you will be given gifts beyond your dreams.” is the key to effective giving. Bob Burg and John David Mann authors of The Go-Giver describe this as one of the Five Laws of Stratospheric Success. It is the Law of Receptivity, that says the key to effective giving is giving is to stay open to receiving. Thanks for your comment.
      padjr recently posted..What is the next big thing in network marketing?My Profile

  • Shelley Alexander May 7, 2012, 8:27 pm

    Hi Perry, Thanks for the good info. All business owners can apply this advice to their business and personal lives as well. Building relationships with a good level of trust is really the key to being successful.
    Shelley Alexander recently posted..Chocolate Mint Tea Ice CreamMy Profile

  • Holly May 4, 2012, 7:14 pm

    Definitely love the ‘love cat’ idea!! What gets me is the number of people who still do well in the industry who don’t really ‘love’ people… they are more about themselves…. and the money…

    Working on being a love cat!!
    Holly recently posted..Nobody Is As Busy As I Am!My Profile

    • Oliver Tausend May 9, 2012, 3:52 am

      Hi Holly,

      this is something that truly amazes me too: That people who mostly care about themselves still get by very well in this industry. Chances are this is about to change thanks to the killer app called love.

      Be blessed

      Oliver Tausend recently posted..Effective Blog Commenting Strategies For Network Marketers Part 3My Profile

  • Anne Perez April 30, 2012, 7:07 am

    Nice article Perry. A great reminder for all business owners, not just network marketers that caring for others is key to success today.
    Anne Perez recently posted..Text Messaging as a Marketing ChannelMy Profile

  • William Amis April 27, 2012, 1:58 am

    Perry, this is my second visit.

    I felt compelled to give more on this fantastic subject of being a love cat.

    I found that building a relationship with each person bonded on support. You celebrate their being with them by giving your time and hand support. People want to feel needed and surrounded by compassion is a key.

    Find the emotional triggers in supporting each person will keep a strong bond with them. You must be transparent in all things and just let people know how better your life is with them involved. Giving them purpose and empowering them to feel hope again.

    Being yourself a true people person with a huge heart to share love. We know there are different levels of love so really get to know people and it will manifest one of the naturally.

    Thanks again Perry for being open and sharing useful content. I had to come back and leave more. Looking forward to your next article.
    William Amis recently posted..Open Your Eyes To The Vast OpportunityMy Profile

  • Patricia Gozlan April 26, 2012, 2:50 pm

    Beautiful analogy of th elove cat and so powerful. The internet can be a cold means to relate to others so the only genuine way to have the barriers of technology disappear is through warm, true, valuable comments and feedback.
    You build relationships with a deep level of trust , I think this describes it all!

  • Raena Lynn April 24, 2012, 8:48 pm

    Hi Perry,

    This is an excellent post. I want to buy his book after watching the Tom Sanders video!

    Relationships are everything and there is nothing better than knowing that you have helped a person find purpose. A lot of us are seeking our own personal purpose and love is the answer. The feeling of connection with other people is fundamental to one of the positives of being human.

    I think being a “lovecat” is a great idea and I agree that the next best thing is people. This is one of the reasons Social Media is so popular. Wouldn’t it be wonderful if everyone had this mindset?

    I loved what Clare said, “Network marketing is a love business!”

    Raena Lynn
    Raena Lynn recently posted..FanPageEngine 4.0 (Hubze) Facebook Timeline App Creation Video by Raena LynnMy Profile

  • Julieanne van Zyl April 24, 2012, 5:17 am

    Perry, thanks so much for sharing Tim’s video. He describes just what having a Unique Selling Proposition and having your own niche is all about. His book must be very good, I’m going to read it! Love his ideas for tagging a book also.
    Julieanne van Zyl recently posted..How to embed your YouTube video into Blog PostMy Profile

  • Andrew April 20, 2012, 7:25 am

    Great post i found it very interesting and full of information and thank you for sharing this interesting post with us, i really enjoyed reading it.
    Andrew recently posted..Twitter Spam Campaign Infects Users with Fake Antivirus ProgramsMy Profile

  • Donna Merrill April 14, 2012, 1:16 pm

    Thanks so much for introducing me to Tim Sanders. It reminds me of the first principals I have learned about Blogging. 1. Obtain Knowledge 2. Immediately give it out by blogging or article writing or video and 3. Write as if you are helping your best friend.
    But Tim Sanders takes this to another level. It is more detailed and sums up with what to do after the giving.
    I enjoyed this post so much. Thank You
    Donna Merrill recently posted..The Power Of TribesMy Profile

  • Amrik April 14, 2012, 7:08 am

    You have to make the decision that you will make you network marketing business a success.

    This is the most important tip that I can give you.

    Most people who get into network marketing treat it as more of a hobby than a true brick and mortar business and this is why most people fail at network marketing. Thanks for sharing.
    Amrik recently posted..Read This Guide To Improve Your Writing SkillsMy Profile

  • tbaoo April 13, 2012, 5:56 pm

    i find it an exciting exercise, so far. the balance between my usual self promoting (hopefully not boasting), my attempts at conveying compassion and knowledge, is an odd blend between the nonsense i write and post. i’ve a strong need to engage existing and new users at tbaoo. the “tsa” is an example of the huge steps i’m tying to make in spreading the word, and changing the way i do it. i’m impressed with the response this new venture has provided. don’t know if it’s the new big thing but it does seem to be a good thing .. thanks perry 😉
    tbaoo recently posted..chat poop and have fun doing itMy Profile

  • Andrew April 12, 2012, 6:56 am

    great post i really enjoyed reading it, I am still new in this game and I am learning a lot thank you for sharing this post.
    Andrew recently posted..8 Rules of Social Media for Customer ServiceMy Profile

  • Laura Morris April 11, 2012, 2:21 pm

    Hi Perry

    What a wonderful post. It truly inspired me i a number of ways. Love truly is the killer app. People and their intangible assets are the things that last as Tim said at the end of his video, and through connecting and sharing our knowledge freely we build a better world. I loved what he said about making books our own, and utilizing the blank pages in the front and back!! Some parents said to never to ruin a book by writing in it, which I think is bad advice! Think of all the amazing insights we lose while we read a great book!
    My books are underlined, highlighted, and so on.
    It’s an interesting concept to ponder, whether a business could flourish on the core principle of love. I do believe it can, and I can think of several that do, including my own. When you come from a place of loving your organization first, and thinking of the monetary gain second, everything seems to fall into place. If you put money first, almost always, people get hurt.
    Great stuff to think about
    Laura Morris recently posted..A Business Secret From JapanMy Profile

  • Holly April 10, 2012, 7:59 pm

    Fantastic article.. I couldn’t have said it better myself… Not sure which component hits most for me, but I sure do like the Lovecat idea.
    Holly recently posted..How Do I Choose Which Type Of Exercise To Do?My Profile

  • Clare April 10, 2012, 7:37 pm

    Hi Perry,

    I love this article! Network marketing is a love business! You need to love people and love sharing products if you are going to crack this industry. It is all about relationships and for relationships to work, there has to be a high level of trust. Even in this community, we create that, you know who you can rely upon. Perry, you are one of those people who is consistent in your support of others. Thank you for that. I appreciate you.
    Clare recently posted..April is Autism Awareness MonthMy Profile

  • William Earl Amis Jr III April 6, 2012, 1:53 am

    Your on top of the most valued subject this week. Yes, knowledge is great and then we need to apply it. We can listen and learn daily yet if we do not take action we are wasting good content.

    Supporting others and getting to their emotional needs goes further than anything else. Show others how valuable they are and needed. That is what people want. To feel they are needed and hear how valuable they are as one of the team members.

    I know we are lifetime students and coaches. We can waste time learning too much and never apply all that knowledge which leaves us with a head full of junk.

    Allot of people gather in groups just to brainstorm and no one ever has a plan of actions. I mean they spend two times a week talking with no on ever doing anything with what was learned. Feeling good after meeting with that mastermind is amazing. Yet, if that is all you get out of it. Your wasting valued time.

    Peter, your a great coach and one everyone is blessed to learn from. You make learning easy and then you show us how to use this information. That is different than allot of people out here.

    I want to thank you for all the supportive information you have shared. I look forward in hearing more from you and be able to apply all learned.
    William Earl Amis Jr III recently posted..Your Passion Is Your BusinessMy Profile

    • padjr May 10, 2012, 11:11 am

      William, your comment, “We can waste time learning too much and never apply all that knowledge which leaves us with a head full of junk.” is a fundamental truth about knowledge. Napoleon Hills said, “Knowledge will not attract money, unless it is organized and intelligently directed, through practical plans of action, to the definite end of accumulation of money. Thanks for your comment.
      padjr recently posted..What is the next big thing in network marketing?My Profile

  • Sharon Johnson April 2, 2012, 8:42 am

    Thank You Perry
    This is a great post, knowledge is number one, you can never learn enough, compassion, teaching and helping others, will get you everything in life you desire.
    Thank you again this was a great read
    Sharon Johnson recently posted..Branding and How Effective It IsMy Profile

    • padjr April 13, 2012, 5:47 pm

      Sharon, knowledge is potential power. When organized and shared to help others you will get everything in life you desire. Thanks for your comment.

  • David Merrill April 2, 2012, 1:07 am

    Truly, Perry, the new economy is one of people rather than commodities.

    You point this out clearly, and the Tim Sanders video certainly supports what you outlined for us.

    He especially underscores the idea that while knowledge and “content” are the first thing you need to develop, it’s really the “network” or community that makes that knowledge relevant.

    This is especially true when you are able to bring your compassion to the community table.
    David Merrill recently posted..Pinterest | The Latest Distraction, Or Call To Action?My Profile

    • padjr April 13, 2012, 5:40 pm

      David, bringing compassion to the community table is important. Here is what The American Heritage College dictionary says about compassion: Deep awareness of the suffering of another coupled wish the wish to relieve it. Thanks for you comment

  • Tom Burt April 1, 2012, 2:29 pm

    Hi Perry!
    This post is absolutely correct! A while back I decided to do everything to help my people rather than myself. Unfortunately, I haven’t had an opportunity to do so, yet! I look forward for the chance to help my business partners more than ever!
    Thanks Perry!

    Tom Burt

    • padjr April 13, 2012, 5:33 pm

      Tom, one of the great opportunities in life is to get a new start. Hope to hear how that works out for you. Thanks for you comment

  • Michael March 30, 2012, 9:37 am

    There are so many advantages to running a business based on love that it is almost impossible to list them all. Its sad sometimes that I see people who are obviously struggling with issues in their businesses; not making enough money, working way too hard, just being frustrated in general.

    And so often they are teaching themselves to really dislike their lives. But starting from a position of giving and from being a lovecat (I love that word) makes everything about your world a different experience.

    Thank you Perry for a great post. 🙂

    • padjr April 13, 2012, 5:26 pm

      Michael, starting from a position of giving is based on a principle that pays great dividends. Thanks for your comment

  • Martin Casper March 28, 2012, 5:42 pm

    Perry…Isn’t it interesting that so many people get so cranked up about the “next big thing in MLM”? The “Next big thing” should always be he same thing…themselves. People seem to always be on the lookout for the quick and easy. Instead, they should be getting their hands dirty in the trenches…get out there and work…prospect and network. Brand yourself and the the next “ground floor opportunity of a billion dollar debt-free company with the best product and comp plan”. Make yourself the “Next Big Thing” and it will not matter what company you work with…
    Martin Casper recently posted..Empowering Medical Industry Update – Can ICD-10 Fit Into the World of Social Media?My Profile

    • padjr April 13, 2012, 5:22 pm

      Martin, “Make yourself the “Next Big Thing” is a dynamite expression. Thanks for your thoughts about the next big thing.

  • Kevin Martineau March 28, 2012, 4:36 pm

    Hi Perry:

    I absolutely loved this post! This principle applies to every aspect of life. We need to be generous givers of ourselves to others.


    P.S. You have been a great example of this principle in action in my life Perry! I appreciate all your mentions of my blog on your networks! 🙂
    Kevin Martineau recently posted..Be an encourager todayMy Profile

    • padjr April 13, 2012, 5:17 pm

      Kevin, I agree this applies to every aspect of life. It is loves as defined by the Greek word Agape. Thanks for you kind words.

  • Sadie-Michaela Harris March 28, 2012, 1:14 am

    Hello Perry!

    The definition of rule mathematics and comparisons with relationships remind me of my friend Kefi Chadwick’s recent play;- staged in West End, London. It’s called Mathematics of the Heart. Relationships are everything! We could often replace the words ‘relationship with’ to the word ‘connection to’ in a sentence without changing the meaning. Thought provoking post to muse over with my morning coffee here in France… thank you Sir! 🙂
    Sadie-Michaela Harris recently posted..Social Search is Visible Marketing on Steroids!My Profile

    • padjr April 13, 2012, 5:12 pm

      Sadie, I am glad you found this thought provoking. When you consider the power of a network (relationships, connections) in today’s economy the future become brighter. Thanks for your comment.

  • John Gaydon March 27, 2012, 6:40 pm

    Hi Perry,
    I agree that people are what this is all about. Building relationships and networking is the way to find the type of people you want to associate with.

    As regards MLM, the fact is that AMWAY had huge growth last year. It has been around a long time. It is not a company I am with, but if you want long term residual income, pick a good company and stick with them like glue. Same with your relationships.

    The freinds I work with are the gloue that keeps the business together!
    John Gaydon recently posted..Taking Your On line Business Into The Off Line WorldMy Profile

    • padjr April 13, 2012, 4:53 pm

      John, I really like this, “networking is the way to find the type of people you want to associate with.” Thanks for your comment

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