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What is the one thing that network marketers need to know about leadership?

The following is an excerpt from Seth Godin’s blog

Leadership is now the strongest marketing strategy 

Yelling with gusto used to be the best way to advertise your wares.
There was plenty of media and if you had plenty of money, you were set.

Today, of course, yelling doesn't work so well.

What works is leading. Leading a (relatively) small group of people.
Taking them somewhere they'd like to go. Connecting them to one another.
Read more of  Seth's blog

If leadership is the strongest marketing strategy, then what is leadership and what is the one thing you need to know about leadership?  John C. Maxwell , an internationally recognized leadership expert, speaker, coach, and author answers the question in this 6:22 minutes video.

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{ 43 comments… add one }
  • Edyta March 8, 2012, 8:52 am

    Hi Perry,

    I agree that the leadership is a process that we need to learn every day to lead our group where we want .
    Thanks for sharing this interesting video.
    Edyta recently posted..FatLoss4Idiots Scam Or Genuine Weight-Loss Technique? My Honest Opinion About FatLoss4Idiots DietMy Profile

  • Julieanne van Zyl October 11, 2011, 6:17 am

    Hi Perry, it’s no wonder entrepreneurs take time to succeed, especially network marketers. There are so many different traits to develop and the most successful network marketers are also leaders!

    So many entrepreneurs want a short cut, and when they don’t get one, just give up. I guess they are not prepared to develop daily over time.

    Regards from Julieanne
    Julieanne van Zyl recently posted..Network Marketing Leads 4 Ideas for Easily Creating an Irresistible OfferMy Profile

  • Lynn Jones September 15, 2011, 11:27 pm

    Hi Perry, What a great post with a powerful message. I love John Maxwell and listen to his daily Minute With Maxwell. His analogy is funny but so true! Whether it is becoming a leader or trying to achieve something else, isn’t it true we want it to come Fast Food style or Microwaved when it should be slow brewed or crocked potted for a long time. Wow, this is inspiration for an article! Thanks a bunch!
    Lynn Jones recently posted..The ABCDE Method. A Powerful Priority-Setting TechniqueMy Profile

  • Liz K September 14, 2011, 6:50 pm

    Hi Perry:
    Love the leadership post and I am a big fan of John C. Maxwell. I have a collection of his books and cds in my house. I must say most of the things I know about being an effective leader I learned from John Maxwell. People are not just looking for products and great opportunities to join, but they are also looking for leaders. Thanks for sharing this great post.
    Liz K recently posted..Why I Believe Network Marketing Industry Will Always WorkMy Profile

  • Rachel Lavern September 3, 2011, 5:54 pm

    21 things to know about leadership, eh. I have encountered people that want to know the microwave’ route to leadership. The facet of leadership that I am currently working on is trust. Leadership is about getting results in ways that inspire confidence. In a world that changes as quickly as ours, trust is a critical factor. It is the vital currency.

    Trust makes work easier and more productive. It makes relationships stable and predictable. It creates a sense of community.
    That’s why it’s crucial that we not violate it. Trust can take years
    to build but only a moment to destroy.
    Rachel Lavern recently posted..How to Reach Any GoalMy Profile

  • Joyce Penner August 10, 2011, 7:19 pm

    I have never thought about the previous methods of advertising: Standing beside your booth yelling louder than the next booth. Made me stop and think how marketing has changed drastically in our hemisphere.
    I enjoyed this post and I love John Maxwell.
    Joyce Penner recently posted..Does Attraction Marketing really work?My Profile

  • Debbie Lattuga August 10, 2011, 5:35 pm

    I’ve learned so much about leadership from Toastmasters. Most people know it as a group that helps you with your public speaking. But they also have a phenomenal leadership training program.

    Just participating in meetings has really improved my leadership skills.

  • Joyce Edwards July 27, 2011, 11:43 am

    Grest Video. Never heard of Maxwell but I am certainly going to get onboard. Leadership is something that can’t be taken lightly and one must take time in building the skills. Having wonder mentors or guides really help the process.
    Joyce Edwards recently posted..Yikes! I cut my finger : ER or First Aid Kit??My Profile

  • Kyle Quinlan July 23, 2011, 1:16 am

    I am in the middle of reading Seth Godin’s book “Tribes.” I love the idea of forming a small group of people and leading them to exactly where they want to go. I am learning about doing all of this right now so this article is really relevant to my situation. I’ve learned that it’s important to get in the shoes of your target audience in order to identify their problem and then to offer them a solution. It happens to be easy for me because I’m just telling my story. Anyways, thanks for the great post!

    -Kyle Quinlan
    Kyle Quinlan recently posted..You Are Perfect As You Are, So Appreciate What You Have!My Profile

  • Kevin Martineau July 18, 2011, 8:07 pm

    Hi Perry:

    Leadership is definitely a process and it is a challenging process. Leadership takes hard work. Leadership is demonstrated in being willing to do the “small” things. Leadership means being willing to serve others.

    Kevin Martineau recently posted..How should we respond when our world gets turned upside down?My Profile

  • Alexander Paul July 18, 2011, 6:09 pm

    Many people let others lead… WHY? Because they don’t want the responsibility if something goes wrong… On the other hand when a leader achieves success in the process of leading, people start talking and starting to envy the person for the success… how human! Let us hold in for a minute and understand the need to lead as Seth Godin explains – “We need You to Lead Us!” Then the world would look a little bit different… Thx Perry for sending us to Seth & John! All the best, Alex
    Alexander Paul recently posted..Wealth Creation : Three Powerful TechniquesMy Profile

  • Carla McNeil, Social Media Coach & Speaker July 12, 2011, 2:36 pm

    I have to jump in too and say, I love John Maxwell.

    We currently receive CD teaching once a month and I love them.

    My favorite book is “Failing Forward”, it really was super helpful at getting over the idea that things need to be perfect!

  • Jans Mendoza July 12, 2011, 12:07 am

    I love John Maxwell too and his teachings really address on our life challenges.

    On a personal note, the true definition of a leader is a person who has others following them. People follow those willing to learn.

    The ability to learn something new creates an environment of greater empathy around a leader.

    Thanks for sharing the video Perry.

    ““Most people who want to get ahead do it backward. They think, ‘I’ll get a bigger job, then I’ll learn how to be a leader.’ But showing leadership skill is how you get the bigger job in the first place. Leadership isn’t a position, it’s a process.” -J.Maxwell

    Jans Mendoza recently posted..How to make a Welcome Page on your Facebook Fan Page?My Profile

  • Willena Flewelling July 6, 2011, 2:58 am

    I only recently discovered John Maxwell, and I love his teachings! He’s an awesome leader!

    Development into a true leader is a process, and there are no shortcuts. Being coachable and willing to grow comes closest to being a shortcut, but it takes time if we want to become established as we grow.

    Thanks for sharing!

    Willena Flewelling

  • William Earl Amis Jr III July 5, 2011, 10:19 pm


    I just had to revisit this subject matter. Your right with bringing this video as part of this amazing focus point. This is right on time with all the need for us to train more leaders in our industry.

    This is what the duplication process is really all about. With out great leaders no team will have the passion and the empowerment needed with guidance.

    Look, we formulate leaders by empowering others to manifest that hunger for personal development. Which then empowers them to desire to coach others in producing remarkable goals. Learning to support others with passion and dedication. They then become you, the great leader, mentor, coach and visionary in our industry. ‘

    This if done correctly will product real passionate leaders focused on building real relationships bonded on trust. Supporting their team members and developing true leverage.

    Thanks for sharing this topic. I just had to revisit it again. Please, continue on your part to help develop our future leaders with content such as this.
    William Earl Amis Jr III recently posted..In The BeginningsMy Profile

  • Peter Fuller MBA July 5, 2011, 8:45 pm

    Hey Perry

    Thanks so much for sharing that video!

    Your post really made me think today, especially about leading a small group of people.


    Peter Fuller MBA recently posted..How to Attract your Niche to your Blog – Day 3 of 5My Profile

  • Pearly Quah July 5, 2011, 3:28 am

    Hi Perry,

    Great video ! Thanks for sharing.

    One of the point that is playing on my mind is about relationship and leadership. what is mentioned in the video is so true. We can get along well with this person and that person but he/she can’t be a leader.

    So after visiting your blog, it gives me another idea of coming up with another topic about leadership and relationship.

    Thanks Perry, as always, I never stop telling you that I learn a lot from your post and this time, I am saying the same thing to you too 🙂

    Pearly Quah recently posted..iWowWe Not For MeMy Profile

  • Dereck July 5, 2011, 1:10 am


    Ahhh leadership…

    Becoming a leader is a process. A process in which you grow, learn, fail, perfect and help others along the way.

    Unfortunately, this takes time in development but in the end… is totally worth it!

    That video is so powerful! Thanks for the great posting.

    Dereck recently posted..Video Production – 4 Video Marketing Secrets of The Modern AgeMy Profile

  • Stevie Smith July 1, 2011, 9:34 am

    I agree on the leadership qualities of the two authors you have quoted. I also agree with many posters that anyone can learn to lead, provided the right example is followed. \

    However where I expressed reservations is in the fact that we are all born leaders. I don’t think that is the case. There are some who are natural leaders, and others who do best following the lead of others. That is not to say that they couldn’t lead if called upon but they would not be as natural as those who have “leadership” in their DNA.

    Keep the Smiles,

    Stevie Smith recently posted..Technological DadMy Profile

  • Andy Nathan June 29, 2011, 8:17 am

    Just reading through your comments, and I like Marquita’s comment about how you are talking about two of her favorite authors. Absolutely right that Seth Godin and John Maxwell rock!
    Andy Nathan recently posted..Comparing The Top Four PhotoShare SitesMy Profile

  • Loren June 29, 2011, 1:38 am

    Hi Perry,
    Nice post. I think we are all born to be leaders, but we all make different choices about when we want that magnetic leadership part of us to shine through. A great leader is onto their game, open to learning, prepared to the work, and a magnet that attracts many others to follow their model to success!
    Loren recently posted..Search Engine Optimization, SEO For BeginnersMy Profile

  • William Earl Amis Jr III June 28, 2011, 2:37 pm


    You have found the gontlet of leadership. This is a fantastic display of giving a source to help people understand the ride towards being a great leader in our industry. It takes a mixture of good things and time.

    You have given everyone a path that is laid out for them to follow. Then they can duplication leadership. Then teach others to accomplish the same. This will strengthen our industry. This is what we need in our business. Great leaders with all the mastery skills required.

    Perry, this was wonderfully shared. I look forward to your next post.
    William Earl Amis Jr III recently posted..Do People Change For BusinessMy Profile

  • Eldon Beard June 28, 2011, 6:32 am

    They used to say that people were “born leaders”. I do believe that some people are born with certain personality traits that make them more apt to become leaders, however I’ve seen some with those traits who simply don’t have the ambition or desire to take advantage and use them. I believe that anyone can learn to be a leader, but it takes time, it’s not an overnight process.
    Eldon Beard recently posted..Home Business Tip – Create Content Faster with Google VoiceMy Profile

  • Marc Korn June 27, 2011, 11:32 am

    Hi Perry,

    Thanks for sharing the content of these 2 incredible leaders.

    John Maxwell is definitely one of the foremost authorities on Leadership and it is always a great experience to listen to him.
    He paints a vivid image that we can all relate to..

    “Leaders must be close enough to relate to others, but far enough ahead to motivate them.”~ John C. Maxwell

    Those who want to be Leaders have to take that responsibility seriously and show up EVERY day…it is NOT a part-time job.

    You definitely have to be a continuous learner and keep your skills sharp and your mind focused.

    To your continued success,
    Marc Korn recently posted..7 Tips To Building Lasting, Loving RelationshipsMy Profile

  • Emma June 27, 2011, 4:50 am

    Hi Perry,

    What a great video! I giggled when he said we microwave leaders!

    Becoming a great leader is long process and takes dedication among lots of other things! It is most definitely a process.

    Thank you so much for sharing.

    All the best,

    Emma 🙂
    Emma recently posted..The Social Media RevolutionMy Profile

  • John Gaydon June 27, 2011, 3:28 am

    HI Perry,

    You have some great stuff here.

    In the end, I believe leaders are those who are prepared to go the extra mile, and do things that others won’t due to their limited vision.

    And yes, it is a constant learning experience.

  • David Merrill June 25, 2011, 6:01 pm

    Leadership is not incidental to one’s online success.

    Establish yourself as an authentic leader and you will truly attract herds of people who have been waiting to find a leader with your precise edge and persona.

    Love the Maxwell stuff, Perry. Thanks for posting it.
    David Merrill recently posted..Can You Really Profit From Internet Marketing?My Profile

  • Clare Kelway June 21, 2011, 6:12 pm

    hi Perry,
    leadership is all about knowing which wall your ladder should be leaning against and this is exactly how marketing should be – a base of knowing, authenticity, integrity, ability to relate, empathy and taking a stand! its all about people and how to connect with them at their level of pain knowing you have a solution to that pain!
    Thanks for sharing great information.
    Clare Kelway recently posted..7 Criteria When Seeking a Social Media ManagerMy Profile

  • Brandon Wraith June 21, 2011, 2:58 pm

    Hey Perry.

    Effective leadership is very important, there is a difference between “leadership”, and “management”. One being where you want to go and how you want to go about getting there, and the other being how you’re going to get there, and the quickest/most efficient way of getting there. Without good leadership, you could be going in the entirely wrong direction!

    People are attracted to leaders.

    Brandon Wraith
    Knowledge is POWER
    Brandon Wraith recently posted..Personality Ethic vs Character EthicMy Profile

  • Melodie Kantner June 21, 2011, 11:31 am

    I love John Maxwell training. In the beginning I was really scared of the idea of being a leader but I knew it was crucial for network marketing success. I have studied a lot of leaders training over the past 16 years. Now I love being a leader.

    Thanks for this post. Excellent!

  • Jaclyn Castro June 21, 2011, 1:21 am

    Hi Perry,

    I’ve been a fan of John C. Maxwell’s teachings for a couple of years now and he’s one of those authors’s that are so easy to understand. Funny how you mentioned yelling as one of the old ways of displaying your leadership… it just doesn’t make any sense to do that today :-).

    Leading at the front (and without title) is certainly the vehicle to take if we want to create success for others and get closer to our dreams.

    Thank you for sharing this video with us Perry.

    -Jaclyn Castro

  • Jim Talbott June 20, 2011, 7:44 pm

    Hi Perry ~ Thanks for posting this. Yelling certainly doesn’t get us very far but most of do respond much more favorably to true leadership. And having a leader who shows passion and interest for his followers is a true gift.
    Jim Talbott recently posted..Caserta Royal PalaceMy Profile

  • Maggie Lancy June 20, 2011, 8:39 am

    Great post Perry.

    It is all about becoming a leader, being passionate about what you are doing
    and people will follow you and embrace it. Show people you care.

    Thanks for sharing.

  • Steve Nicholas June 15, 2011, 12:34 am

    Thank you for sharing this, Perry! I really like what the post says about leadership. I think that we simply have to realize that the old methods don’t work anymore. Instead of pushing for making old systems work, it’s best to figure out what works, and I really like the point about leadership as the new paradigm.
    Steve Nicholas recently posted..That’s Why They Play the GamesMy Profile

  • Debi Talbert June 14, 2011, 9:14 pm

    Thanks so very much for sharing this. Leadership is all about continued learning. It’s not something you can create instantly. Never thought of it as a marketing strategy, yet it makes total since.

  • Brandon Wraith June 14, 2011, 4:57 pm

    Hey Perry,

    Leaders should ALWAYS keep learning more to be more, to assist others in becoming more. It is very important to lead by example, what do you want YOUR followers to do?

    Brandon Wraith
    Knowledge is POWER
    Brandon Wraith recently posted..Personality Ethic vs Character EthicMy Profile

  • John June 14, 2011, 2:38 pm

    Two great leaders, Seth Godin & John Maxwell.
    You covered all the bases of leadership Perry.

    I love the 21 laws of leadership, nice post 🙂
    John recently posted..How to use Linkedin to build a Powerful Personal BrandMy Profile

  • Kevin DeRoo June 14, 2011, 12:04 am

    Hey Perry,

    I can never get tired of listening to or reading John Maxwell!

    “Keep Learning to Keep Leading,” pretty powerful stuff, and still it’s something that so many people forget or don’t bother to do on a daily basis.

    Another one of my mentors once said that “you should never finish today with the same knowledge that you had yesterday.” Always keep learning and sharing that knowledge and you will enrich others as well as yourself.

    Awesome video Perry, thanks for sharing.

    Kevin DeRoo recently posted..Googlitis – Google Keyword ToolMy Profile

  • Andy Nathan June 13, 2011, 10:09 pm

    It is so crucial as a leader that you maintain your calm and think about what is best for the team.
    Andy Nathan recently posted..Top 5 Benefits Of User Generated ContentMy Profile

  • willie June 13, 2011, 9:37 am

    Hello Perry,

    I only in recent months began reading after Seth Godin. I listen to his book, Tribe, on mp3.

    Funny thing is, I did not know who Seth Godin was, but I, in passing, would hear people in the IM circles, talk about him and something called a tribe.

    I honestly thought they were referring to the SNL cast member, Seth Rogen, duh…

    I also have a few Cd’s on leadership by John Maxwell.

    In todays marketing environment, it seems those that can lead and create a following, reap the benefits of success in their endevours.


  • Marquita Herald June 12, 2011, 2:27 pm

    Hey Perry,
    Great post – and you’ve featured two of my favorite people! I follow Seth’s posts daily, and have many of John’s books on my shelf. He’s just so inspirational and funny! Thanks for sharing.
    Marquita Herald recently posted..Why You are Amazing Just the Way You AreMy Profile

  • Raena Lynn June 10, 2011, 10:37 pm

    Hi Perry,

    Thank you for sharing this video by John C. Maxwell. He explains that there are 21 laws of leadership and leadership is many faceted. He listed several characteristics starting with influence. He stated there are a lot of people with influence, but it doesn’t mean they are a leader. He continues with navigation, empowerment, relationships, timing, momentum, sacrafice, and attitude. He makes the same point with each characteristic.

    I loved the end when he talked about microwaving leaders and making a note that becasue we microwave leaders, that is why we have so many “poptart” leaders. Instead of microwaving, we need more crockpotting. Brilliant.

    The laws of process state that the secret success is discovered in our daily agenda. Succes is a journey and a process. When we get “to” success it means there is a recognition of success.

    “Leaders develop daily, not in a day.”

    Excellent content. Thanks!

    Raena Lynn

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